Air Care Innovation, Product Development & Strategy

Ennovamark are an innovation and strategy company specialising in air care, product development and fragrance delivery technology. Our work combines material research, product innovation and commercial insight - supported by marketing, brand and digital expertise for international markets.
Matt Wonnacott is the founder of Ennovamark, an inventor and marketing graduate with extensive commercial experience across air care, hygiene, technology, retail and product development.
Matt has worked in the air care, hygiene and technology sectors for over twenty years, including experience with an industry leader where he was part of the strategic leadership team and innovation committee. His work has covered product innovation, commercial strategy, brand development and international market activity.
Read how the idea for Ethicork™ began. Through Ennovamark, Matt develops new product and technology concepts for commercial air care alongside consultancy work for organisations across air care, cleaning, healthcare, hygiene, hospitality, retail and consumer products. He is the inventor of Ethicork™ and patent-pending Zoned Dispersal Pathway™ technology - combining material science, fragrance delivery research and commercial product development.

Research and product development focused on passive air care, fragrance delivery and material-led systems.
Ennovamark are a specialist innovation and strategy company with defined expertise in commercial air care. We research, develop and commercialise ideas across passive air care, fragrance delivery, material applications and related hygiene markets - whilst supporting selected businesses with brand, marketing, SEO and digital strategy.

Turning product ideas into commercially viable propositions through market insight, development and positioning.
Our work connects technical product thinking with commercial reality. That means understanding the material, the user, the market and how an idea needs to be communicated - from early concept through to launch and market development.

Supporting products and businesses with clear positioning, SEO, website content and digital visibility.
This combination has led to Ennovamark's own air care developments, including Ethicork™ - a commercial passive air care system using engineered FSC® Certified natural cork - plus patent-pending Zoned Dispersal Pathway™ technology. We also apply the same commercial thinking to client innovation, positioning and digital projects.
From material research and product development to market positioning and digital visibility - Ennovamark connect the disciplines required to move an idea into the market.
Innovation needs more than a concept. It needs technical reasoning, a defined market role and communication that people can understand. Ennovamark bring these areas together, working across product development, commercial air care, brand positioning and go-to-market strategy.
We specialise in:
• Commercial and passive air care innovation
• Product development and market positioning
• Fragrance delivery and material-led air care research
• Innovation and commercial strategy
• SEO, AEO, GEO and website optimisation
• Brand, launch and communication support

Ennovamark combine air care innovation with product, commercial and marketing expertise. From material research to market positioning, we connect technical thinking with commercial insight.
Our developments include Ethicork™ and patent-pending Zoned Dispersal Pathway™ fragrance delivery technology.
Whether you are developing a product, exploring an opportunity in commercial air care or looking for sharper commercial, brand or digital direction, Ennovamark can help turn the next stage into a defined course of action.
Contact Ennovamark to discuss product innovation, air care technology, commercial strategy or marketing support.
Our advice comes from first-hand experience in product innovation, air care, commercial strategy and marketing. We develop our own technologies whilst helping businesses turn ideas and opportunities into stronger products and market propositions.
That work includes Ethicork™ - a finalist for Technological Innovation of the Year at the European Cleaning & Hygiene Awards 2026.
Ethicork™, the Ethicork™ logo and Zoned Dispersal Pathway™ are respective trademarks and patent-pending technology from Ennovamark®.
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