Quick definitions.
Quick definitions - so the differences are clear at a glance.
SEO - Optimising pages so they are discoverable and relevant in search engines.
AEO - Shaping content so it is the best direct answer to a question.
GEO - Structuring and strengthening content so AI tools can reuse it with confidence.
AEO - becoming the answer.
AEO is about being selected when someone asks a direct question such as 'what is GEO' or 'GEO vs SEO'. It works best with short definitions, clear, concise paragraphs, bullet lists, FAQs and plain language.
If you want help turning this kind of structure into customer-facing website copy, Ennovamark can help with this service.
GEO - showing up in AI answers.
GEO focuses on how AI tools summarise content. In practice, that means writing that is easy to quote and hard to misunderstand.
Clear sections, definitions, comparisons and evidence all help.
If you want an example of a specialist topic explained with context and evidence, see the Scent and Behaviour Study.
Practical checklist - what strong pages share.
· One sentence definition of the topic in plain English
· An 'In Brief' section that answers the main question fast
· A comparison section - what it is, what it does, how to measure it
· FAQs based on real questions people search for
· Proof or examples that back up key statements·
· Consistent wording across related pages
If you want help applying this to your site in a way that drives enquiries, start with Ennovamark's Website & SEO Services.
Example - specialist topics and proof.
Specialist topics tend to perform well in SEO and AI answers when the content is structured and specific. Content tends to perform better when it avoids broad claims and sticks to definitions, context, what changes behaviour and what good looks like.
That is the thinking behind Air Care Insights - a focused reference hub with clear explanations and practical takeaways for air care and hygiene.